Choosing An Agent

Checklist

Choose a professional real estate agent who can help you determine a price and develop a strategy to sell your home

Take care of any jobs that need doing around your house and garden

Approve a marketing plan and begin advertising your property

Prepare your house for inspections by cleaning, tiding and making arrangement to be elsewhere

Listen to feedback from prospective purchasers

Evaluate the success of your marketing plan and adjust if required

Negotiate a contract with an interested buyer

Celebrate your sale

When making a decision on who to appoint, look for a professional who will take responsibility and work for you.

A professional real estate agent will:

Provide comparison of properties similar to yours on the market or that have sold recently

Help you determine an anticipated sale price for your property

Advise you how to present you home to attract buyers

Develop a strategy to sell your home, including a marketing plan

Review the marketing progress at regular intervals

Post your property on the internet

Advise any changes in the property market which may affect your sale

Be able to demonstrate a tack record of great results

Present contract offers to you property and help you evaluate them

Monitor the progress of your contract until settlement

Why A RE/MAX Sales Associate?

RE/MAX Sales Associates operate differently from traditional real estate agents. Under the unique RE/MAX system, our associates run their own business alongside the support network of other RE/MAX team members. This means, RE/MAX Sales Associates are motivated to getting you the best result.

RE/MAX Sales Associates have individual control over the marketing of your property and are not tied to following pre-determined advertising plans which have been dictated by their office.

RE/MAX sales associates are some of the most experienced in the industry, averaging more than 13 years of real estate service.

RE/MAX sales associates are committed to professional training and, on average, hold more real estate educational qualifications than their industry competitors.

More than 70% of RE/MAX's business comes from repeat customers, or referrals of past customers. This is more than twice the industry average.

Chosen from the top performers in the industry, RE/MAX sales associates have access to the latest technological tools required to succeed in such a rapidly-developing industry.

The Best Way To Sell

RE/MAX sales associates are experienced in helping you choose the best way to sell you home so that you can achieve the highest price possible. Among the options for selling, you might like to list your home for sale with an advertise price or, you may wish to consider taking the property to auction.

If you use an "asking price" for your home, buyers will know how much you want from the start. They will feel comfortable looking at the property and comparing it with other homes in the same price bracket, in their own time and with no pressure to make a decision by a certain date. Prospective purchasers can also offer varying contract conditions, which may not be acceptable under an auction program, and may have the benefit of a cooling-off period.

The advantage of selling your home though an auctions process is the amount of exposure it generates along with the competition and sense of urgency it stimulates among buyers. An auction campaign attracts buyers who must prove their commitment to your property by carrying out inspections and finance arrangements before the auction date. Because a price is not stipulated, buyers have to decide for themselves how much they want to offer, unaware of what you would be willing to accept. The property can be sold before, at or after an auction and you decide the contract conditions. One of the major benefits of an auction campaign is knowing that a sale "under the hammer" is definite and carries no cooling-off period.

How To Attract Buyers

Buyers must know your property is on the market if you want to secure a sale. Your RE/MAX sales associate will discuss marketing options with you in order to attract interested purchasers to your home as possible. Some options they recommend include:

A RE/MAX "For Sale" or "Auction" sign to be placed prominently on your property

Your property to be displayed in their RE/MAX office window

Running an auction campaign

Newspaper advertising

Advertising in local property magazines and other similar real estate guides

Posting your property on the internet

Holding regular open-for-inspections at you home

Preparing brochures featuring a photograph and information about your property

Setting A Price

Setting a price for your property is one of the hardest decisions, both emotionally and financially. While there is no exact price for real estate, your RE/MAX sales associate will give you the relevant market information to make an educated decision. The secret to getting the most money and the quickest sale with the fewest hassles is to price your property correctly from day one. Some factors you must considers include how much other similar properties have sold for recently and what competition you face from other home currently for sale. Local market conditions including loan interest rates and other factors that will also influence your sale price.

The prime selling time for a home is during the first few weeks on the market. If is therefore vital that your property is priced correctly from the start if you want to avoid a "bargain sale" later on. Often home owners make the mistake of asking too high a price in the beginning, they can always drop the amount later to make a sale. Unfortunately, overpriced properties are generally still interest because they have seen better value elsewhere and they become concerned about reasons why your house hasn't yet sold.

If you overprice, you run the risk of reducing the response to advertising, losing genuinely interested buyers and helping other property owners sell similar home on the market at the same time. Remember, factors like the original purchase price of the property, the building or replacement cost, or your own personal attachment, do not set the market value. In the end, the price you get for your property will always be determined by what someone else is willing to pay. Listening to your prospective purchasers is important.